AlHayat Investment Company
In 2013, Al-Hayat Investment started researching the Saudi health and fitness market, studying the opportunity to become the industry’s leading health and fitness company in the Kingdom.
In 2015, the SPORTA brand was launched and the first showroom opened in Riyadh to exhibit top-quality fitness brands.
In 2016, the second and third branches opened in Jeddah and Al Khobar, covering all the main regions in the Kingdom.
Our founders have over 20 years of experience in the fitness industry, enabling us to offer complete fitness solutions for commercial and residential use.
We provide the Saudi health and fitness market with a wide range of high-end products and services, including quality equipment, education and after-sales support.
Our Vision
To be the industry’s leading health and fitness equipment company in the Kingdom, fueled by authentic brands that inspire great solutions for our partners.
Our Mission
Providing high-end innovative solutions that empower the health, fitness and productivity of the population of Saudi Arabia.
Competitive Advantage
Consultation
Our qualified team brings significant fitness-industry experience, giving clients professional advice, specialist knowledge, solutions to specific challenges and an experienced outside point of view.
Quality
Quality products provide durable, reliable and appropriate solutions that satisfy each client’s needs.
Variety
A wide range of products and price options helps cover different budgets and requirements.
Design
Our in-house design team delivers 3D designs, shop drawings and AutoCAD plans.
After-Sales Support
Customer support continues through SPORTA Academy training, scheduled preventive maintenance during and after warranty, technical training, authentic warranty coverage and timely repair response.